Discover Why Your Small Business Needs a Website to Increase Visibility and Show Professionalism
Earlier this year, I wanted to get a bag, not that I had a particular design in mind, but because I just wanted something different from what I’ve had. I decided to check Instagram to review some vendors and business owners not far from my location that I could reach. I finally found a page that posts several designs, the page was full of videos showing different bags, their colors, and prices. I didn’t want to go through the stress of watching each video individually before I could select, I checked the bio to see if I could see something different, saw the website link there, and just clicked on it. I found different collections on each page of the website, if the website link wasn’t on her bio, I wouldn’t bother checking the videos to select, I would easily leave the page and search for another vendor. I was impressed with the information I got on the website and finally made my order. It conveyed professionalism and easy accessibility. Let’s take a look at what a website can do to increase accessibility and show how professional your small business is.
Relevance Of a Website to Your Small Business It Increases Accessibility
Having a website as a business owner will make your business easily accessible. Take a look at this trendy shopping app called TEMU, anyone in the world could literally access their website without having to know who the business owner is or where it’s located. People make orders at different times of the day without thinking about the close of business for them because the website is accessible 24 hours. Also, I Recently saw a billboard, I couldn’t get the message the billboard was trying to convey, but there was a website link there which I copied, I checked through the website and found the services they rendered, I wouldn’t have called a number too if it was included in the billboard because it will cost me but I easily accessed the website on my phone and got the details immediately. With this, your business will be easily accessible to anyone in the world even as a small business owner.
It Shows Professionalism
Even though this is not the major reason for owning a website, it’s one of the many reasons, it shows how much time you put into making your business look professional. An example is a job seeker who gets an interview invite from a company, the first thing the candidate does is to check the company website to check how professional and credible the organization is, which will also give the candidate information about where he/she is going. This gives the job seeker a sense of trust and professionalism from the company. According to Safari Digital, 62% of consumers will disregard a business if they can’t find it online.
It Increases Visibility
As a small business owner seeking growth, bear in mind that your business has to be out there and seen at all times even without consumers having to contact the business owner. While you’re sleeping, your business is out there for everyone to see just because your website link is somewhere out there for people to reach, I wouldn’t call a business owner in the middle of the night to ask for services available but I’d check their website at that time without worrying about disturbing anyone. According to Statista, there are over 4.5 billion active internet users worldwide and over 90% of them access the internet via mobile device. This shows the impact having a website can have on your small business, mobile device users can easily access it at any time of the day because you’re visible to them and out there.
It Boosts Trust
Having a website will make intending clients trust your business and services. They can easily access it anywhere and at any time of the day without the fear of being scammed through social media chats. Clients believe you put so much energy into your business to own a website, so having that gives them a sense of fulfillment and trust knowing you have an online presence in the world and not just on a social media platform. For individuals, when we meet people, what we often do is verify who they are through their social media pages, we check their instagram, Facebook, LinkedIn just to have a sense of trust in them and know more about where they’re coming from, this is the length humans go to verify
the authenticity of a person, talk more of a service or product they’re paying for. Having a website will increase their trust in your business and how they can access you.
Ready to Implement a Website for Your Small Business?
Having known the importance of a website to your small business and how it can improve it, Masi Brands, a web design agency with over 60 satisfied clients actively designs websites for business owners all over the world. They don’t just create websites for businesses, they help you make sense of all your ideas, turn your story into strategy, build a brand that reflects where you’re going and not just where you’ve been, and they provide administrative support with professionally trained Virtual Assistants to ease the burden for you and make you focus on business growth and strategy. You can get in touch with Masi Brands to begin the journey today!
